With such a complex network of platforms and sources to choose from, the nuance of how and when people seek out different places for information about the election becomes much more difficult to understand. The concept of a primary source of news-a gatekeeper that provides most of what a voter might know-seems obsolete.

Pew Research Center's Project for Excellence in Journalism, Internet Gains Most As Campaign News Source But Cable TV Still Leads, Oct 25, 2012