What the world needed, and it didn’t have, was a phone that had the capabilities of a computer. Apple designed an entirely new product—a phone, a Web browser, and a music player. It was a phone design that the world had never seen. Physical keyboards would become a thing of the past. It required an entirely new hardware system. It required an entirely new user interface. That interface had to become completely intuitive.
What the world needed, and it didn't have, was a phone that had the capabilities of a computer. Apple designed an entirely new product—a phone, a Web browser, and a music player. It was a phone design that the world had never seen. Physical keyboards would become a thing of the past. It required an entirely new hardware system. It required an entirely new user interface. That interface had to become completely intuitive.